Selling on credit: how to offer financing in your store without taking on the risk

November 2026
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Selling on credit

More closed sales without lending your own money or setting up a collections team

Finvero guide

Your customer chose, compared and reached checkout. The interest was there. Often what is missing is not persuasion, it is a way to pay that does not depend on the available limit on their card.

Selling on credit solves that moment: the customer takes the product home today and pays in installments. The question for the merchant is how to offer it without lending its own money or becoming a collections department.

2x to 3xhigher cart conversion observed in merchants connected to Finvero's multi-lender network, by rescuing applications a single bank would decline.*

Where does the sale fall apart before you collect it?

  • ✕The cart drops at checkout: the customer has no available card limit and there is no other way to finance the purchase.
  • ✕One lender, one filter: you lose the customer that lender declines, even if another lender would have approved them.
  • ✕Lending your own money costs capital: it ties up your cash flow, turns you into a collections team and adds a risk that is not your business.

How Mexicans shop today

More and more people want to pay in installments without a credit card: monthly, every two weeks or with an offer that shows up at checkout. That is why credit should live in the same channel where they are already shopping. To see the customer's side, read our guide to buying in installments without a card.

E-commerce

The credit offer appears at your online store's checkout.

Physical store

With a QR code per product or a universal QR on the sales floor.

App and WhatsApp

The customer applies for credit in the channel where they already talk to you.

Selling on credit without lending your money

With a credit marketplace, the merchant does not lend: it connects its customer to a network of lenders. The application cascades until it finds an approval, the lender disburses and takes the risk, and the merchant collects the full sale.

Own creditLender network
CapitalThe merchant puts it upThe lender puts it up
Default riskThe merchant takes itThe lender takes it
CollectionsYour own collections teamYou do not need it
ApprovalA single criterionSeveral offers per application

The customer arrives already evaluated with an alternative risk and fraud score, so they can get an offer even without a credit history.

How Finvero does it, step by step

1

You sign up

You send your business documents, sign the NDA and contract, and your store is registered on the platform.

2

You connect

You install the e-commerce plugin (one day on average), integrate the API or SDK (three days on average) or generate QR codes for your products.

3

The network evaluates and offers

Lenders compete for the application using an alternative risk and fraud score.

4

You collect the sale

The customer signs digitally, the lender disburses and you reconcile on the Finvero platform.

Frequently asked questions

What is selling on credit?
It is selling a product the customer pays for in installments. With a lender network, a financial institution provides the credit and the merchant collects the full sale.
Does the merchant take the risk if the customer does not pay?
No. The lender disburses and takes the default risk. The merchant does not tie up cash flow or set up a collections team.
How long does it take to connect my store?
With the e-commerce plugin, one day on average; with the API or SDK, three days on average. In a physical store you can use a QR per product or a universal QR.
Can my customers without a credit history get an offer?
Yes. The evaluation uses alternative data, such as employment history, telco and consumption, in addition to the credit bureau. Final approval depends on each lender.

*Results observed in Finvero client portfolios in Mexico. Results vary by portfolio, credit product and each institution's risk policy.

Read also: Benefits of selling on credit in stores.

Sell on credit without putting up the capital

Connect your online or physical store to Finvero's lender network and collect the full sale.

Request a demo
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