Marketplace & LeadGen

A multilender credit marketplace that comes with its own score

Connect your offer to a cascade lender network where the applicant arrives pre-evaluated with alternative data, even without credit history.

Point of Contact
Credit Application
Merchant · QR, E-Commerce, or App
WINNING OFFER
$90,000
36 months | 19.4% interest
OFFER APPROVED
RISK SCORE
600 Points
Qualifies with alternative data
PAYMENT CAPACITY
$12,000 / mo
Verified monthly income
PROCESS STATUS
Approved
Ready for disbursement

Key Metrics

By connecting your offer to the Finvero Marketplace network, merchants and credit lenders automate their origination processes, accelerate response times, and multiply point-of-sale conversions.

+80

Connected lenders

+1.5 M

Monthly applications

3 min

From application to contract

+25 to 45%*

More approvals

*Observed results in Finvero client portfolios in Mexico. Results vary depending on portfolio, credit product, and risk policy of each institution.

The Challenge

You buy more leads and your cost per placed credit does not decrease

Friction 01

YOU PAY FOR CONTACTS, NOT CREDITS

The lead arrives unevaluated. Your team spends the month discarding applications that would never pass policy, and the acquisition cost is split across very few placed credits.

  • Cold leads without prior evaluation
  • Team dedicated to manually discarding applications
  • High acquisition cost per placed credit
Friction 02

APPLICANTS DROP OFF ALONG THE WAY

Between interest and signing there are forms, branch visits, and days of waiting. Every step away from the point of sale costs you qualified applicants.

  • Extensive forms and process bureaucracy
  • Days of waiting outside the purchase moment
  • High drop-off rate of qualified applicants
Friction 03

LENDER CASCADE ENDS IN REJECTION

When applicants lack traditional history, no lender in the cascade approves them. Sales are lost even if they have payment capacity, and no one wins.

  • Traditional models reject without credit history
  • Lost sales at point of contact
  • Unused payment capacity across network
1
Purchased leads

WOULD NEVER QUALIFY

The lead arrives unevaluated and your team discards it manually.

2
Application started

DROPS OFF FROM FRICTION

Forms, branch visits, and waiting days away from the purchase moment.

3
Passes policy

NO HISTORY, NO OFFER

They have payment capacity, but your policy fails to see it.

4
Final Outcome

Credit placed

Optimized flow and real-time conversion completed.

How It Works

Three ways to integrate: REST API to embed into your app or e-commerce · Batch: upload your file of rejected or second-credit leads and we pre-filter it · Finvero Origination Flow, ready to operate without development.

Finvero Applicant

Your offer

amount, term, rate

On the move

Finvero flow
WhatsApp
FV.

On the move

Finvero flow
WhatsApp Instant messaging
98%
Push and campaigns Automatic notifications
95%

CANAL OPERATIVO

FV.

In store

configuration or your POS
Product QR Scan and apply
100%
Universal QR Fast checkout point
99%
Promoter Assisted origination
94%
Kiosk Pantalla autoservicio
92%
POS Point-of-sale terminal
97%

POINT OF SALE ACTIVE

FV.

Online

plugin, REST API or SDK
E-commerce Payment plugin
99%
Web & WebApp SDK and web integration
98%
Your app API embebida nativa
96%
Third-party app Ecosistema aliado
90%

ONLINE INTEGRATION

FV.

Out of channel

upload your file
Rejections Batch prefiltering
85%
Second credits Portfolio recovery
90%

PREFILTRADO BATCH

Benefits for Merchants and Lenders

Why institutions and merchants choose Finvero Marketplace

1
Multilender in a single point
80+ Instituciones Conectadas
Connect your store with 80+ financial institutions. Increase approval chances without integrating lender by lender.
2
Zero risk for the merchant
Cobro Inmediato Garantizado
Lenders assume credit risk. You collect immediately at the time of purchase.
3
Instant conversion increase
+30% Ticket Promedio
By offering credit options to customers without credit history, average ticket size increases by 30% and visits turn into completed sales.
4
Integration in minutes
No Complex Development
QR, web button, WhatsApp, or app. Connect any channel without complex setups.
80+ LENDERS CONECTADOS
BENEFICIO 01 Multi-lender
Credit network 80+ Entidades
Approval Automatic Cascade
Maximize the approval rate without integrating lender by lender
CERO RIESGO CREDITICIO
BENEFICIO 02 Cobro 100%
Riesgo Borne by the Lender
Desembolso Instantly
The merchant gets paid immediately at the time of sale
+30% TICKET PROMEDIO
BENEFICIO 03 +30% Ventas
Conversion Inmediata
Profiling Even without bureau history
Turn visits into closed sales with personalized offers
PLUG & PLAY INTEGRATION
BENEFICIO 04 In Minutes
Canales API, Web, QR, WhatsApp
Desarrollo Zero-code disponible
Go live on any channel quickly and transparently
*Observed results in Finvero client portfolios in Mexico. Results vary depending on portfolio, credit product, and risk policy of each institution.

Comparison by Provider Category

Capability Single-issuer BNPL Multi-lender network Origination platform Score provider Finvero
Multiple offers per application No Yes No — Yes
Own score with alternative data No No Partial Yes Yes
Serves applicants with no credit history Partial No No Partial Yes
In-store, e-commerce and WhatsApp Partial Yes Partial No Yes
Collections and portfolio on the same platform Yes No Partial No Yes
The decisive row is the second: a multi-lender network routes requests based on each lender's criteria; Finvero also evaluates before routing, which is why the cascade doesn't stop at the first profile without history.

Where It Generates Value

Use cases for merchants and financial institutions

RETAIL

Retail

Convert visits into financed sales: credit is resolved at the counter and the ticket is not lost.

  • Decides at the point of sale with only the documents that profile really needs.
CONSUMO

Consumer (personal, BNPL, PDL)

Place volume outside your current base, with applicants already evaluated and no acquisition campaigns.

  • Sustains high volume with automated decisions and a cost per application that does not grow with the team.
AUTO

Auto

Stop losing buyers at the down payment stage: multiple offers compete while they stay on the sales floor.

  • Returns the plan, down payment and term per profile, instead of a fixed table the sales rep has to interpret.
SALUD

Healthcare & Memberships

Finance treatments and annual plans at point of care, without the clinic bearing the risk.

  • Immediate financing at the point of service with managed risk.
PYME

SME & Mom & Pop

Finance inventory restocking at the merchant where they already shop, using business operational data.

  • Inventory restocking financed with real operating data.
PAYROLL

Payroll

Open origination outside employer agreements, with identity and employment verification in the same flow.

  • Applies rules by agreement and agency without opening a separate policy for each one.

Operational Voices by Role

“I increase acquisition spend every quarter and place almost the same. I need pre-filtered volume.”

Chief Commercial Officer
Commercial Director (lender)
Acquisition & Placement

“My rejection rate is high and I don’t know how much healthy business I’m missing out on.”

Chief Risk Officer
Head of Risk
Financial Sector & SOFIPO

“I lose sales when customers lack funds to pay, and I don’t want to build a credit department.”

Retail Director
Director of Retail / Financial Services
Commerce & Points of Sale

“Every new vendor takes three months to integrate. If there are four vendors, it won’t launch this year.”

CTO
CTO
Technology & Integrations

Security & Compliance

What your vendor questionnaire will ask

LFPDPPP

Data Protection & ARCO

Personal data processing according to LFPDPPP, with explicit applicant consent and ARCO rights exercise.

  • Full regulatory compliance and explicit consent.
AUDIT

Searchable Traceability

Every query and decision is logged with origin, timestamp, and purpose: auditability is accessible, not manually reconstructed.

  • Complete log and immutable historical record.
SEGURIDAD

Encryption & Role Control

Encryption in transit and at rest, role-based access control, and user operation logs.

  • Bank-grade AES-256 encryption and RBAC access.
PRIVACIDAD

Model Privacy

Your data is never used to train third-party models.

  • Full isolation and ownership of the information.
DATA CENTER

Data Residency in Mexico

Data resides in Mexico on a multi-tenant architecture with client isolation and separate availability zones.

  • Redundant, high-availability local infrastructure.

FREQUENTLY ASKED QUESTIONS

Everything you need to know about integration and the Finvero Marketplace

Is the applicant mine or Finvero's?

+
The borrower is yours. Finvero operates the channel and evaluation; the contract, portfolio, and relationship remain in your name, with applicant data available to your core from day one.

If there are multiple lenders, do I end up competing on price?

+
You compete where you decide. You define product, amount, term, rate, and segment, and the cascade only presents applicants qualifying for that offer. You can operate exclusively by merchant or category.

Can I apply my own risk policy?

+
Yes. Your policy rules: you can use the network score, run it alongside yours, or request your own Credit Bureau check within the same flow. Nothing is approved outside your rules.

How much work is integration?

+
It depends on the channel. In-store, WhatsApp, and WebApp operate via configuration; e-commerce uses your platform's plugin; your app or custom build uses our documented REST API. You can start with the lightest channel.

How is it charged?

+
Per credit originated in the network, not per lead or query. Pricing is defined by product and volume after volumetric analysis, so you pay on placement, not on traffic.