Finvero, Tuiio (Santander) and Unlocked AI sign a pioneering alliance to promote women entrepreneurs
Finvero, Tuiio (Santander) and Unlocked AI sign a pioneering alliance to promote women entrepreneurs
* It seeks to impact thousands of women in their first stage.
Mexico City, June 26, 2025.- Tuiio, Santander's financial inclusion initiative, Unlocked Al and Finvero, formalized a strategic alliance that represents a milestone on the path towards financial inclusion with a gender perspective in Mexico to facilitate access to credit, training in artificial intelligence and digital tools for women at the head of micro, small and medium-sized businesses.
In addition to providing financing tailored to their needs and conditions, this alliance includes comprehensive support from Unlocked Al, which will include practical training in artificial intelligence and digital transformation tools, with the purpose that women not only access financial resources, but also have the knowledge and skills necessary to make them grow. From customer management with automation, to improving their sales and internal processes, this alliance seeks to empower them to compete in an increasingly digitalized market.
This joint effort seeks to break down historical barriers that have limited women's access to financing, betting on new forms of assessment based on alternative data, such as geolocation, social media reputation, online purchase history, and digital behavior. This innovation will allow more women entrepreneurs to access loans tailored to their reality, beyond traditional criteria.
During the signing, Zaira Zepeda, CEO of Unlocked Al, highlighted the relevance of democratizing access to technology: "Today we not only sign an agreement; we open the door to thousands of women to access financing and technology in better conditions. This alliance represents the beginning of a new era for Mexican entrepreneurs."
From the banking sector, Norma Castro, Executive Director of Financial Inclusion of Santander México and General Director of Tuio Santander, reaffirmed the institution's commitment to the economic development of women: "At Tuiio we believe in a bank that listens, accompanies and transforms. With this alliance, we are betting on a new vision of the Mexican financial ecosystem where credit is not a privilege but a tool for growth, and therefore we will bring financial products to those who need it most: women who undertake and whose progress transforms their community."
For her part, Erika Quezada CEO of Finvero, highlighted the urgency of breaking the structural barriers that have historically limited women's access to credit: "The statistics do not lie: less than 10% of loans for SMEs are granted to women. This agreement seeks to reverse that trend, betting on inclusive and agile financial solutions."
The agreement contemplates the creation of a comprehensive program that includes:
Accessible loans designed for women entrepreneurs.
Training in artificial intelligence applied to business.
Access to technological platforms for management, sales and collections.
Personalized support and networking community.
The signing was attended by representatives of business chambers such as CANACO, CANIRAC, COPARMEX, as well as authorities from the economic, financial and entrepreneurship spheres, who supported the importance of generating public-private alliances that strengthen the economic autonomy of women.
The event concluded with an open call to organizations, companies and institutions to join this initiative, which will seek to benefit more than 5,000 women during its first stage of implementation.
ABOUT BANCO SANTANDER MEXICO
Banco Santander México, S.A., Commercial Banking Institution, Grupo Financiero Santander México (Banco Santander México), uno de los principales bancos en México, ofrece una amplia gama de productos y servicios financieros, incluyendo la banca comercial e individuos, servicios de asesoría financiera, así como otras actividades de inversión. Banco Santander México ofrece una plataforma de servicios financieros dirigida a los segmentos medio y alto de la población y pequeñas y medianas empresas. También proporciona servicios financieros integrados a las grandes compañías multinacionales en México. Al 31 de marzo de 2025, Banco Santander México tenía activos totales por $1,974 billion and more than 21.39 million clients. Con sede en la Ciudad de México, la compañía opera 1,313 branches and offices throughout the country and has a total of 24,753 employees.



