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What are the latest key financial trends in the fintech sector?

January 30, 2026 - News tendencias del sector retail 2025

The financial landscape is constantly evolving, driven by technological advances that are redefining how financial institutions and fintechs deliver products and services.

Trends such as artificial intelligence (AI), which improves personalization and decision-making, decentralized finance (DeFi), which makes it easier to access services without intermediaries, and the flexible financing model Buy Now, Pay Later (BNPL), projected to reach $576 billion in 2026 according to Statista, are transforming the sector.

China's leadership in generative artificial intelligence

China has established itself as the world leader in the development of generative AI, with more than 38,000 patents in this area between 2014 and 2024, according to the report of the World Intellectual Property Organization (WIPO). This leadership has driven the automation of financial processes such as credit assessment, fraud detection, and product personalization. AI adoption improves real-time decision-making, tailoring products to customers' specific needs.

According to The National Bureau of Asian Research, heavy investment in technology, backed by the government and academic institutions, has allowed China to apply AI in a wide variety of areas, from content creation to the generation of credit reports. This combination of innovation and practical application improves efficiency and security in key sectors such as finance.

Growth of Decentralized Finance (DeFi)

Decentralized Finance (DeFi) is emerging as one of the biggest disruptions to the traditional financial system. It makes it possible to access loans and other services without intermediaries, offering greater transparency and lower costs.

Despite its benefits, fintechs that want to take advantage of this technology must navigate regulatory and security challenges. DeFi strategies present opportunities to create more accessible and transparent financial products, aimed at tech-connected consumers.

Automation and artificial intelligence in banking

Automation through AI is one of the biggest transformations in financial services. Its ability to improve personalization and decision-making makes it an indispensable tool for banks and fintechs.

Today, 70% of banks are already investing in artificial intelligence to automate processes such as risk assessment and improve the customer experience.

Buy Now, Pay Later (BNPL): Expansion and Challenges

The BNPL model is rapidly gaining ground thanks to its ability to offer interest-free financing and flexible installments, making it an attractive option compared with traditional credit cards.

Statista projections indicate that the BNPL market will reach $576 billion by 2026, driven mainly by the preferences of younger consumers and its growing adoption in e-commerce.

eMarketer also forecasts that the number of BNPL users will continue to rise, with companies of all sizes looking to adopt this model as a financing alternative.

Security and protection against cyber attacks

El aumento de las digital transactions y la expansión de servicios fintech han traído consigo un incremento en el riesgo de cyber attacks, lo que ha hecho de la cyber security una prioridad crítica.

Tecnologías como la biometric authentication y la data encryption están ayudando a mitigar estos riesgos, protegiendo las transacciones financieras y minimizando el fraude.

Según un informe de Accenture, el 43% de los cyber attacks se dirigen al sector financiero, lo que destaca la vulnerabilidad de las fintech y los bancos a los ataques que pueden comprometer datos de customers y operaciones críticas.

If you want to see how Finvero can transform the way you offer financing solutions, we invite you to request a personalized demo! Discover how our platform connects lenders with merchants, enabling automated credit assessment and offering flexible payment options. Contact us and request a demo now!

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