Productive loans and digitalization: Driving the growth of microbusinesses
April 10, 2025 - Company
Beyond the challenges: Opportunities for microbusiness growth
In Mexico, microbusinesses make up a significant part of the business landscape: there are 5.5 million micro, small and medium-sized establishments in the country. According to the National Institute of Statistics and Geography (INEGI):
- Microenterprises represent 95.4% of the country's economic units.
- These companies generate approximately 47.2% of employment in Mexico.
- They contribute 15.6% of the national GDP.
Microbusinesses in Mexico are fundamental to the economy, providing jobs and opportunities to millions of people.
In the country's dynamic world of micro-enterprises, access to financing and growth tools is crucial to achieving success. Aware of this need, Finvero and Mastercard have joined forces through the Strive Mexico program to offer a comprehensive solution that unlocks the potential of women entrepreneurs in Mexico.
This joint initiative offers a comprehensive solution that includes free mentoring and personalized advice to help women microbusiness owners digitize their businesses. It also provides productive loans for women who own small businesses, enabling them to stock inventory, increase sales and grow their business. Entrepreneurs can choose the ideal lending institution and the supplier where they stock their inventory, all from a single platform and with no credit card required!
The urgent need for digitalization for microenterprises
In the digital age, microbusinesses that adapt have the opportunity to thrive and lead the market. That is why Finvero and Mastercard, through the Strive México program, provide free mentoring to digitize their businesses. From improving their online presence and learning how to sell online to optimizing their internal processes, digital tools are key to increasing competitiveness and reaching a wider audience.
Digitalization tools offered by the program
- • Through Fundación Capital, the Strive México program gives women microbusiness owners a personalized toolkit to digitalize their businesses.
- • These tools allow them to improve their online presence, optimize their internal processes and reach a wider audience.
- • Digitalization is key for microenterprises to be more productive, resilient and competitive in the current market.
Productive credit: A key driver of microbusiness growth
Understanding how important access to capital is for microbusiness growth, the Finvero Microempresaria program offers productive loans designed specifically for women who own small businesses. These loans help them stock inventory, increase sales and make the dream of growing their business come true.
“This alliance between Finvero and Mastercard empowers women microentrepreneurs with free mentoring, personalized advice and productive loans, facilitating the digitalization and growth of their businesses.” – Mario Hernández
The Finvero marketplace makes the process easy, letting them choose the ideal lender and the store where they stock their inventory, all from a single platform and with no credit card required.
Empowering Mexican women microbusiness owners
By providing access to digital tools, specialized advice and affordable financing, this joint initiative will open new growth opportunities for women-led microbusinesses.
- • The collaboration aims to serve 300,000 women microbusiness owners by the end of 2025 and to run a first large-scale campaign to reach 5,000 women entrepreneurs.
- • It offers a mentoring platform for women entrepreneurs, where they can receive advice and support from other successful businesswomen, not only from Mexico but from around the world.
One of the keys to transforming entrepreneurship in Mexico lies, to a large extent, in digitalization, technological innovation and inclusion. To achieve this, a multidimensional approach that promotes financial education and access to safe, accessible digital tools is crucial.
The collaboration between Finvero, Fundación Capital and Mastercard through Strive is key to strengthening support for micro and small businesses and generating a significant impact.
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