What do we Mexicans buy? Consumer trends in Mexico
February 13, 2025 - Shops
In Mexico, consumer habits are constantly evolving, reflecting both our traditions and new global trends. If you have ever wondered which products lead the shopping list of Mexicans, here is an updated overview backed by data.
The essential remains essential
According to a recent study by the National Association of Supermarkets and Department Stores (ANTAD), 45% of Mexicans prioritize basic basket products such as food and beverages. Among the most notable:
- Food: Tortillas, rice, beans, and meat. These are the heart of our diet and culture.
- Beverages: Mexico is the world’s largest consumer of soft drinks, with an average of 163 liters per capita per year, according to the WHO.
- Cleaning and personal care: Soap, detergent, and shampoo are essentials in the shopping carts of Mexican households.
Trends that are changing the game
Consumption in Mexico is not only based on needs; it also reflects technological and social changes:
- Technology: Electronic devices such as smartphones and laptops dominate. According to AMVO, 65% of Mexicans buy technology online.
- Fast fashion: Sales of clothing and accessories grew 15% annually thanks to platforms such as Shein and Amazon.
- Healthy products: The organic food market grew 12% in 2023 due to growing concern for physical well-being.
- Streaming: In Mexico, there are more than 32 million subscribers on platforms like Netflix and Spotify, according to Statista.
The rise of e-commerce
E-commerce in Mexico has exploded, growing 23% in 2024, driven by events such as Hot Sale and Buen Fin, according to AMVO. This channel has allowed millions of Mexicans to access products from all over the world, with convenience and competitive prices.
Key factors in purchasing decisions
When choosing a product or service, these are the most influential factors for Mexican consumers:
- Price: 7 out of 10 consumers look for promotions and discounts.
- Quality: Durable and functional products take priority.
- Availability: How easy it is to find an item is crucial.
The future of consumption in Mexico
Digitalization and growing purchasing power are transforming shopping habits in Mexico. By 2025, e-commerce spending is expected to reach $30 billion dollars, according to AMVO. In addition, the integration of technologies such as artificial intelligence and automated logistics promises to further optimize the consumer experience.
What do you think?
Now that you know the trends, do you identify with them? Tell us which products are essential for you and which ones you think will dominate in the future. We want to hear from you!
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